Under the Smart City Mission, Azad Foundation Society conducted a Swachh Bharat Abhiyan awareness campaign in 2017, using Nukkad Natak as a powerful medium to take the message of cleanliness directly to the community.

The campaign focused on creating awareness about clean surroundings, personal hygiene, responsible waste disposal and active citizen participation in building a cleaner city.

Our Message

“स्वच्छता केवल अभियान नहीं, सामूहिक जिम्मेदारी है।”
Cleanliness is not just a campaign—it is a collective responsibility.

Why Nukkad Natak?

Because sometimes a message needs to be seen, heard and felt to be remembered.

Government Mission → Community Awareness
Awareness → Behaviour Change

Citizen Participation → Cleaner Communities

“मंच छोटा हो सकता है, लेकिन संदेश बहुत बड़ा।”

Through street theatre, Azad Foundation Society helped bring the Swachh Bharat message from public campaigns to everyday citizens, encouraging communities to take ownership of cleanliness and civic responsibility.

2017 | Smart City Mission | Swachh Bharat Awareness | Nukkad Natak